San Pellegrino uses Project WET activities to reach families at Milan's World Fair

Visitors to EXPO Milano 2015, the World Fair in MilanVisitors to EXPO Milano 2015, the World's Fair in Milan, learned about water using Project WET activities The Sanpellegrino Group in August 2015 organized water education workshops at EXPO Milano 2015, the premiere world platform for sustainability issues. Designed for children aged 6 through 12 and their parents, the interactive workshops helped participants understand the water cycle, the role water plays in our lives and the importance of proper hydration for a healthy mind and body. Each workshop lasted approximately 30 minutes and was repeated six times a day at the Vivaio Scuola, a spot on the third floor of the Italian Pavilion dedicated to schoolchildren.

In one area, a video tutorial explained the ratio of land and water on the surface of the planet and the importance of this resource for life while describing the water cycle in a simple, enjoyable way. Then, in a game played with giant dice, children "became" water molecules and traveled through water’s continuous journey on earth: from a river to the ocean, from a cloud to the soil, from a glacier to an animal. At each stage, children collected a colorful bead to make a bracelet reminding them of their “incredible journey” as a water drop and all the places that this valuable resource passes through.

Through interactive games and exhibits, parents and children can find out the percentage of water in the human body and ensure that a water balance is maintainedThrough interactive games and exhibits, parents and children can find out the percentage of water in the human body and ensure that a water balance is maintained In addition to understanding the water cycle, children also learned to pay attention to their hydration. Through interactive games and exhibits, parents and children found out the percentage of water in the human body and ensured that a “water balance” is maintained: To stay healthy, the amount of water introduced into our bodies should be roughly equal to the amount lost.

A billboard demonstrating that water is a renewable resource to be protected and that we can all strive for this purpose made up the final segment of the WET exhibit. In this section, children were invited to choose the best practices to save water in a variety of real-life situations.

San Pellegrino Group logo in ItalianThe August educational activities follow “Proper Hydration” workshops that the Sanpellegrino Group organized at the EXPO in June. About 700 children from around Italy learned why water is important for health and how to recognize the symptoms of poor hydration. Later this fall at the EXPO, Sanpellegrino will offer "R-GENERATION”, an additional series of workshops about the importance of saving natural resources by separating trash and recycling. Those workshops will take place from October 1st through 8th.

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