Dennis Nelson traveled to Denver this week to deliver a session at the 2015 Global Sustainability Summit, an annual conference sponsored by the Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI). Assisted by Senior USA Manager Julia Beck, Dennis presented "Water Footprints, ActionEducation™ and WaterStar™: How metrics-driven employee empowerment and community engagement can help tell your corporate water stewardship story" to approximately 30 attendees at the conference.Project WET Foundation President and CEO
"Once primarily confined to beverage companies and agriculture, concerns about the risk that water scarcity, quality and management pose to business are commonplace across all sectors today," Nelson explained. "With water challenges therefore top of mind within many corporate sustainability programs, meaningful partnerships that allow corporations to demonstrate their commitment to water stewardship have never been more important."
The interactive presentation got participants up and out of their chairs to engage in five abbreviated Project WET activities that covered everything from water footprints to water resources management, while they learned how water education can be used to engage employees and communities around water stewardship.
In addition to conducting Project WET learning activities and explaining in general terms why water literacy is important for a changing world, Dennis and Julia also discussed how the metrics that employee and community engagement programs generate can help justify the time and expense involved in the planning and execution of such partnerships. Using the real-world case studies of Project WET's corporate partnerships with Nestlé Waters, Ecolab and Levi Strauss & Co., Dennis and Julia showed how corporate water engagement models like these can increase employee morale, boost consumer interest and highlight water stewardship stories.